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Our Story, Woven with Love

Fresh Threads is a South African, female-led brand bringing joy to kids’ fashion with playful knitwear designed for style, comfort, and movement. Celebrating vibrant colours and fun patterns, our cozy, stretchy fabrics let little adventurers explore freely while staying snug. Easy to care for and machine washable, our garments simplify life for parents, so you can focus on creating cherished moments with your little ones. Fresh Threads was featured in British Vogue, recognising our commitment to timeless design and thoughtful craftsmanship.

Let’s make fashion a fun-filled adventure!

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Why we knit

HOW IT ALL BEGAN

Annette, our founder, started this journey as a mom seeking cozy, kid-friendly knitwear that was both playful and practical. While exploring yarns and knitting, she partnered with a female empowerment project, supporting mothers through knitting. This collaboration brings our designs to life while fostering skills, community, and economic independence for female-led households, creating a meaningful impact.

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Our Values

Handmade jerseys with a playful, thoughtful design for your little one

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